Vijay Arora,the power house of Touchwood,beautifully going through his journey of passion for creativity strongly believes in the African philosophy of UBUNTU, “We are because of each other”!
Currently – Vijay Arora – Founder & Director of Touchwood Entertainment Ltd (since 1997), heads business and its verticals that engage in BTL Activations, Corporate Events, Artist Management, Large scale weddings, Public sector events. Carrying over 19 Years of rich experience in managing large format, people & process oriented deliveries, he has effectively led his company to the next level. His extensive knowledge of his product, knowhow and technique has made his company apt for handling projects of any scale in any part of the world.
For the Team – In spite of being at the helm of affairs , he is keenly involved with the day to day affairs of the company including Commercial, Creative & Operations, sprinkling his magic touch in all the departments with his wit,humour and clarity of purpose.. An able administrator,with his warmth he drives the force called “Touchwood” to a heightened level of efficiency ,commitment and perfection. His openmindness is appreciated by the team.
For the Clients – Vijay is known to be a YES MAN, blessed with infectious positive energy which adds confidence to the team ,project, clients/host/families. Mesmerising determination and faith in getting things done against the challenge of time, cost and feasibility is instrumental in taking the task to completion. The best part is that he carries this positive influx forward to the teams, partners etc and gets them to do the impossible time and again. Eventually a happy client is all he is looking for at the end of the delivery.
For the Partners – He is known in the industry for fair practices and collective growth. His approach is holistic and individual at the same time. All the associates love him for what he brings to their table in terms of the quantum of business and the variety. The event industry recognises Vijay by the man for whom all .partners are ready with a smileany day and any time.
Fellow Counterparts & Industry at large – He is the Vice-President, EEMA (EVENT & ENTERTAINMENT MANAGEMENT ASSOCIATION OF INDIA) with about 200 top event companies registered on board. As a part of this association he ensures the industry is moving in the approprite direction with some critical steps taken internally with the members, internationally & liasoning with the concerned government departments for overall development. He also contributes to the ICWF (International Convention of Wedding Fraternity) that has all top wedding planners as its members.
Past Experience-: His journey into event management is a seed sown by the family owned business of Venue construction, nurtured into in an atmosphere where ‘events’ was a day to day word and ‘challenges’ were a child play. His exposure to venue constructs on numerous events led him to learn his business from the scratch.
Education – MBA in marketing
Family – Married.
Base – New Delhi