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Global Marketing Strategies
If you are going to expand tourism for your destination, you have to think big. There are only so many possible tourists within your immediate area, so to increase your number of visitors you have to know how to market globally.
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If you are going to expand tourism for your destination, you have to think big. There are only so many possible tourists within your immediate area, so to increase your number of visitors you have to know how to market globally.

However, that’s a huge challenge that requires the right kind of network and expertise. If you are looking to promote your country internationally, it helps to have the right partner who can help you attract tourists from all over the world.

Knowledge and Experience to Navigate
If you’ve worked in tourism for a long time, you know how much the landscape has changed in recent years. That’s why you need a marketing strategy that can navigate these changes with you. WTFI combines knowledge and experience to help you use innovative tourism marketing to attract tourists from all over the globe.

Best Ways to Engage

  • Digital Tourism
  • Compelling Content
  • Networking
  • Connect with the World

Digital Tourism

When people plan trips, they turn to technology and the internet. Similarly, when you are building your marketing strategy, digital innovation must be a priority if you want to be effective and far-reaching. WTFI can help you promote your destination through the world wide web and bring the world to you.

Compelling Content

Every destination has a story to tell. That’s what draws in tourists who are looking to live and tell their own story. People want to go somewhere exciting that they can tell their friends about. That’s why it’s so important for your destination to have the right image and tell the right story.

WTFI works with journalists, bloggers, and influencers every day to tell stories and create exciting and helpful content about the destinations we partner with. With WTFI’s vision, your destination’s story can reach the right audience and get retold by influential storytellers.


WTFI has been forming an international network of partnerships in the tourism industry for years. We have the connections in place to help you build strategic partnerships of your own, and we go beyond traditional partner selection practices to match you with potential partners from many different industries in order to create a bigger impact and longer sustainability.

Connect with the World

WTFI’s mission is to connect international consumers with travel-related companies throughout the world to support your destination’s business goals. Whether you’re looking to increase revenue, build your brand, expand your market share, or all of the above and more, WTF helps you strategize and achieve your objectives.

Whether you’re promoting a city, state, or country, you know your destination has a lot to offer visitors. WTFI can help you use strategic partnerships, compelling content, and digital innovation to market yourself internationally and connect with more potential tourists.

Key Elements of a Global Marketing Strategy

  • Branding

    Creating an inspiring and attractive brand is a major step for every successful campaign.

  • Website Development

    Today’s consumers researching and planning their trips mostly on online. Having an engaging, well-designed promotional website is crucial for every destination.

  • Travel Trade Marketing

    Relationships with the core groups of travel industry is always important to attract tourists. WTFI maintain these relationships with major tour operators and travel agents to keep them as key elements for success of the destination.

  • Social Media and Digital Marketing

    Today’s travellers discover attractive destinations mostly on social media. Right social media and digital campaign management is vital to engage new consumers.

  • Media and Public Relations

    With digital revolution on media news start to travel with speed of light all around the world. To create strong public image is more important than ever before especially for the promising destinations.

  • Integrated Marketing

    WTFI’s integrated Marketing Program offers a comprehensive marketing solution for destinations. It ensures that all messaging and communication strategies are unified across all channels and strategically focused on attracting travellers.