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Executive Advisory Board
Dato' Ku Jaafar Ku Shaari
Ambassador Jaafar joined the Malaysian Public Service in 1981. In his distinguished diplomatic career in the Foreign Service of Malaysia, he served as Malaysia’s highest envoy in Qatar, Brunei and Egypt. He was Charge d’Affaires of the Embassy of Malaysia in Zagreb, Croatia as well as in Amman, Jordan.
Munira AlTayyar
Munira is an influential entrepreneur and co-founder in Saudi Arabia’s vibrant tourism & hospitality sectors, renowned for her innovative vision and strategic leadership. As a Co-Founder of Masarat, she has spearheaded destination development initiatives across all 13 regions of the Kingdom, forging partnerships with esteemed corporate and government entities. Munira’s dedication extends beyond Masarat; as a member of the Tourism & Entertainment Committee in Riyadh Chambers, she advocates for sustainable tourism practices. Leveraging her expertise as a Senior Consultant at PwC’s Tourism & Hospitality Global Center of Excellence, Munira drives strategic collaborations that celebrate Saudi Arabia’s rich cultural heritage and propel the industry forward.