Scope of Activities
We look at the impact of internationalization of the event's home country. Two additional kinds of control are suggested. First, we conceptualize the international tourism of a country based on four drivers: comparative advantages, comparative disadvantages, advantages in the country of origin and liability in the country of origin. Secondly, we plan the foreign direct investment of the country as created by four other drivers: institutional research, competitive education, the escape from institutions and competitive escape. Such 8 engines combine to integrate new theoretical trends on topics like global emerging markets, innovation in tourism and cross-border acquisitions. In the spirit of encouraging more work on domestic effects that will guarantee greater understanding we also point out other home-countries concerns such as strategic responses and home-host country ties.
Another perspective is only recently that of the study of emerging-market multinationals and the understanding that these countries are different from other countries. We are paying more attention to the internationalization effect of the home market. We review shortly these traditions which examined the country's effect on the internationalization of firms through international trade, before moving into the recent progress in theory that focused on the internationalization impact of the
country through foreign direct investment, that is to say multinationalization. The four factors of internationalization by tourism and trade in the home country are interrelated. We arrange them first in a two-by-two matrix, with one axis influencing the country and the other effects. While the competitive advantages and disadvantages affect the internationalization of the country through the inputs that the country uses to manufacture its products and services.
The benefit and duty of the country of origin has an effect on internationalization via the picture of tourism and its goods on foreign markets. The country of origin's comparative advantage supports the globalization of tourism while comparative disadvantage and liability for the country of origin not only restrict internationalization, but could lead to further internalization as the country seeks to counterbalance its disadvantages with foreign inputs.