Martin Widenka is the lead for Thomas Cook Germany and Neckermann Reisen’s Social Media activities. Early in the game Martin inducted the two brands into Instagram and in 2014 organized the first Thomas Cook Instagram Photo Walk! Back then; Neckermann Reisen was one of the first brands in Europe to exclusively work in cooperation with, now, Germany’s most popular female YouTuber. His innovative and go-getter mentality has always been a part of what he brings to a team.
Before joining Thomas Cook in 2012, Martin Widenka worked as a brand consultant/ creative strategist at BBDO and Saatchi & Saatchi in both Germany and Indonesia.
Martin Widenka is living Social Media. With a personal Instagram following of 75,000 and growing; and a hashtag creation (#basicgermanwords), which has been tagged over 6,000 times worldwide; and an upcoming promotion involving a Neckermann Reisen balloon and the cutest French Bulldog you’ve ever seen; it is fair to say that Martin Widenka is leading Europe’s travel industry into the Social Networking future and he wants you to join him!
Sessions: Social Media, Digital Outputs