Martin Verdon-Roe is the Global Vice President of Display Sales for TripAdvisor. He joined TripAdvisor in 2007 and was promoted to the global position in 2012. His focus is to develop and lead the strategy of the expanding +200 global display sales team who are now located in +15 countries.
His vision for the display business is to create great advertising campaigns that are able to leverage TripAdvisor’s content and technology so becoming a useful part of the content experience when people are planning their travels.
Prior to working at TripAdvisor, Martin was a Group Head at AOL UK and has worked for Classic FM, IIR Exhibitions, BBC Worldwide as well as having a shorter than planned but fun motor racing career. Not content with all his business travel Martin also holds a private pilot’s license; he lives in Barnes, London.
Session: Online Tourism