Erika Garcia is Chief Executive Officer of Marketing for Sunset Group and Vacacionante, a company working in Latin America she is also President and Founder of Yucatan Holidays Limited in the United Kingdom.
In 2013 with her son Gustavo created The Vacation with a Cause Foundation. Because of her leadership and promotion of Mexico she was named Board Member of World Trade Center Cancun
Ms. Garcia has many years of experience in operating companies that provide services to timeshare and fractional resort developers. She applies her considerable talent toward building relationships, creating exciting packages, promoting participation and establishing alliances worldwide. Her efforts have succeeded in sending hundreds of tourists to local destinations in the Cancun and Riviera Maya region of Mexico.
She gained her foothold in the industry from an early age by learning the ropes as a concierge and front desk associate, as well as by working in the finance department and performing collections for several major hotels and resorts. Thanks to being engaged at so many customer touch-points as she worked her way up in the industry, she appreciates the consumer’s point of view and what they expect when it comes to their vacation experience – an understanding that has paved the way to success for her companies.
Ms. Garcia received a Bachelor of Arts in Mass Communication from the University of California, Irvine. She participates in the activities of the American Resort Development Association (ARDA) and the Cancun Hotel Association. Ms. Garcia is a member of several professional groups and associations in the United States, including the Incentive Marketing Association, Women in the Industry (WIN) and the Direct Marketing Association (DMA). She is featured in the Cambridge Who`s Who and won the International Quality Summit Award in 2008. On February 2, 2012 Erika was awarded GNEX- Best Individual Marketing Professional at Hacienda Tres Rios Resort, in Riviera Maya Mexico.