World Tourism Forum

Mediterranean Summit 2015

Mediterranean region receives one third of total tourist arrivals worldwide. From historic times it has been a place for trade and tourism for surrounding countries of Mediterranean Sea.

World Tourism Forum Mediterranean Summit will provide insight into tourism trends and developments from global and regional perspectives. World tourism leaders, regional representatives, government authorities will come together to define the future of tourism. World Tourism Forum Mediterranean Summit will be held in 10 December 2015 in Antalya.


New marketing channels started being used by both consumers and businesses and thus gaining more and more importance in form of social media, online reservation and traveling consultancy web sites.


With the developments in IT together with display and press media, online advertising became one of the prior advertising solutions. Advantages of online advertising such as effectiveness, cost, flexibility and measurability made online advertising more attractive to businesses. In the Word Tourism Forum / Mediterranean Meeting together with regional managers the topic of tourism industry advertising solutions will be discussed.


Parallel to rapid developments in technology civil aviation industry is showing fast developments in its area as well. Interest in aviation industry has risen with the demand for the secured and fast aviation transportation due to the vast amount of trade activities between countries. A development of aviation both in Turkey and in the world has led to big investments in that field. Changing consumer needs and technological developments made aviation companies change their policies, including investment policy. In the World Tourism Forum / Mediterranean Meeting together with regional managers we will be talking about new trends in aviation industry.


Nowadays destinations in tourism are becoming consumable from the marketing perspective. Destinations play vital role in improving that destination’s economic and social conditions and comparative advantage. Therefore, destinations are viewed with conceptual approach from the perspective of marketing strategy and positioning. For of any destination to be successful, joint efforts of all tourism stakeholders are required. In the World Tourism Forum / Mediterranean Meeting industry leaders in destination marketing and regional representatives will meet together to discuss the importance of destination marketing.